I am by no means an ejuice expert but I CAN tell you that this particular ejuice (after trying many other flavors and brands) is the ONLY thing that made it possible for me to transition completely to ecigs over traditional cigs. I wouldn't call this juice sweet exactly - but definitely has a nice light vanilla flavor - I've tried other flavors now that I've been using ecigs alone for a couple of months - but nothing does this trick like this one.